We live in a social networking world right now. It’s unlikely that most people you know are using Facebook or other networking sites to catch up with old friends or stay up to date on things that are happening in their neighborhood, around the world, or with their favorite bands or companies.
Your business may also have a Facebook Fanpage. It’s pretty easy to manage right from your current account and free. It’s a great way to build brand loyalty, and keep in touch with your customers. However, Facebook isn’t just about friends and Fanpages. It’s becoming one of the top advertising platforms for businesses around the world.
Facebook ads can help companies big and small, local and worldwide reach the market they want to get new clients in a way that’s often less expensive than other paid advertising currently available.
Here are some of the benefits of working with Facebook Ads and how to make it work for you.
Facebook collects data and stores data on all their users to help you know exactly what their interests are, their income, life events, gender, age, and so much more. When you advertise with Facebook you can use that information to get your ads to the right people who are mostly likely to want what you provide.
For Local and National Businesses
If you have a local business – A restaurant, service, or store, for example – you could easily target just people in your area who have a particular interest that relates to your business.
Facebook ads are a great marketing solution for businesses that are both local and national.
Millions of people all over the world see ads on Facebook. If your product or services are worldwide, you have the benefit of reaching audiences all over and most of the time for a lot less than using paid ads with the major search engines. In addition, if your company is nation-wide or just a small local business, Facebook allows you to target in on very small and specific areas to show your ads and even lets you decide what age group of people your ads would most appeal to anytime. There are a variety of other demographics that can be custom tailored to best suite your target audience as well so you can make sure the right people are seeing your ads.
Using Facebook ads can also help build your brand, grow your Fanpage, and get the word out about your promotions. Getting your name out there as much as possible is a great way to sure future clients who may not be quite ready for what you have to offer. A benefit of using Facebook Ads is you can set them up so you pay either per click or however many times someone sees the ad. When someone pays per click, you won’t even have to pay unless someone actually clicks on the ad and goes to your landing page to take advantage of your ad or promotion. If they don’t click, you don’t pay anything.
Whether you are already on Facebook or just now considering it, you should consider the incredible opportunity that Facebook ads targeting could bring to your company. Whether you want immediate sales or are looking to brand your company for future using Facebook advertising is one of the greatest opportunities for advertising your business.
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