People love watching videos and don’t find them intrusive. In fact studies show most people would rather watch a video than have to read. This is especially true if your company, products, or service requires deeper explanation or has higher consideration value.
YouTube is the largest video sharing site on the web but there are lots of other video sharing sites as well. The more sites you have your videos on the more potential you have for people to see them and to find you.
Can videos lead to making sales? YouTube boasts that more than 2 billion videos are viewed and monetized each week!
Videos also provide a low-cost to no-cost way to create a social marketing channel for your business (ie: your YouTube profile). You could also add your videos to your website, blog, or social profile for additional content. Videos will be given a value of importance by the search engines and be displayed in their search results.
The good news is anyone with a mobile phone or a flip cam can create a video these days and often ‘home grown’ type videos outperform professional videos and have a greater chance of going viral (meaning people love your video and what to share them with their friends).
The best results come from videos that go viral. Some common attributes of viral videos are that they are usually short, humorous, and have a strong call to action at the end. If that seems overwhelming, simply give useful information that would be helpful to your customers. People will want to watch and share the videos that are most helpful in your video marketing campaign.
One client with a limo hire company does a short video, free for clients who want one (mainly hen and stag parties), and posts them on YouTube. He doesn’t have to do any more marketing, his clients do it for him. Nearly everybody in the video will link to it via Facebook or whatever social network they use and sent it to all of their friends, making them viral quickly. All he does is make sure the last few frames are his companies contact details!
How could you make video marketing work for your business?
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